Case Study: Environmental Fund for Arizona
The Environmental Fund for Arizona (EFAZ) is a nonprofit alliance of 28 conservation organizations. Launched in 2001, their mission is to collectively raise awareness and support for their member nonprofits, primarily through workplace giving (United Way). However, they hadn't developed a clear and unique brand, and didn't have marketing collateral to promote the organization. Persuading companies to include EFAZ in their employee giving campaigns alongside United Way was critical, so it required solid branding, sophisticated collateral, and persuasive messaging to make the case.
Working together with a local designer, a new brand was established, followed by the development of marketing collateral, a presentation 'pitch' packet, campaign materials, a brochure, an annual report, a new website, and a monthly e-newsletter, the 'Green Sheet.'
The results:
Working together with a local designer, a new brand was established, followed by the development of marketing collateral, a presentation 'pitch' packet, campaign materials, a brochure, an annual report, a new website, and a monthly e-newsletter, the 'Green Sheet.'
The results:
- EFAZ's constituent base grew from zero to 800+ supporters in 24 months
- Campaign partnerships with companies and cities increased by 47%
- Unique monthly visitors to EFAZ's website grew from 74 to over 900 (2,300%)
Case Study: Arizona Gives Day Campaign 2014
Started in 2013, Arizona Gives Day is a statewide event to raise awareness and funding for Arizona's nonprofits. In its first year, over 800 nonprofits participated in the event which raised nearly $1 million dollars collectively. That year, Phoenix Rescue Mission raised over $27,000 and won an $18,000 incentive bonus award. In 2014, Phoenix Rescue Mission's goal was to raise $30,000 and to qualify for an additional bonus award.
A multi-channel promotional campaign was developed for various audiences including Phoenix Rescue Mission staff, board, volunteers, donors, partners, and followers on social media. 'Save the Date' postcards were sent to non-cash donors and volunteers (30,000), letters were sent to 2013 Arizona Gives Day donors, letters and emails were sent from PRM's CEO to staff and board, and flyers/posters were distributed at each Mission location. Other tactics included promoting the campaign via the print & digital newsletter, in weekly social media posts, email communications, and a phone-a-thon to select donors.
The results:
A multi-channel promotional campaign was developed for various audiences including Phoenix Rescue Mission staff, board, volunteers, donors, partners, and followers on social media. 'Save the Date' postcards were sent to non-cash donors and volunteers (30,000), letters were sent to 2013 Arizona Gives Day donors, letters and emails were sent from PRM's CEO to staff and board, and flyers/posters were distributed at each Mission location. Other tactics included promoting the campaign via the print & digital newsletter, in weekly social media posts, email communications, and a phone-a-thon to select donors.
The results:
- Phoenix Rescue Mission placed 1st among 950 nonprofits, raising the most donations - over $51,000
- Phoenix Rescue Mission received an additional $15,000 incentive bonus award
Editorial/Newsletters/Blogs/Annual Reports/Programs
Marketing Collateral
Sample Fact Sheet, Program Profiles, Brochures, Postcards, Banners, Flyers, etc.
Websites
Planned and directed the development of new websites for AFP Greater Arizona and the Environmental Fund for Arizona. Wrote all copy and selected photos. Designed and wrote all copy for AFP Greater Arizona 2013 Statewide Conference website. Wrote all copy for The Huddleston Group website.
PPC/Inbound Marketing
Email Communications
Generated over $43,000 in donor revenue via email communications. Received an average open rate of 8.5%.
Direct-Mail
Radio Spots
